A look at the importance of GLBT tourism in 2011. Includes interviews with Out Now CEO, Ian Johnson; Christina Guggenberger of Stockholm Visitors Board and Anders Lindström of SAS Scandinavian Airlines.
July 5, 2011
at the Forks
The pink market "is two-million strong in Canada, representing total spending power of $100-billion a year" (Financial Post, 2008)
A recent study showed that the GLBT demographic is 89% brand-affiliated, meaning most likely or highly likely to actively seek out a brand that had advertised in gay media. (Source:Simmons)