Promoting the pink dollar
A look at the importance of GLBT tourism in 2011. Includes interviews with Out Now CEO, Ian Johnson; Christina Guggenberger of Stockholm Visitors Board and Anders Lindström of SAS Scandinavian Airlines.
Gay marketing trends in Austrailia.
Promote your business at Lambda's PrideMart
July 5, 2011
Winnipeg Pride
at the Forks
Did you know...
Pink money facts
The pink market "is two-million strong in Canada, representing total spending power of $100-billion a year" (Financial Post, 2008)
A recent study showed that the GLBT demographic is 89% brand-affiliated, meaning most likely or highly likely to actively seek out a brand that had advertised in gay media. (Source:Simmons)